SignalBoard
See the path. An analytics concept film: website, product and billing events join into one customer journey, then a request typed in plain words filters it.
The brief
Show the whole journey, then make it easy to ask.
The film earns its one idea in two moves: the joined-up journey, then a question in plain words.
- Product
- Analytics that joins website, product and billing events into one customer journey. A made-up product; every figure is sample data.
- The question it answers
- How do website visits turn into paying customers?
- What the film shows
- Three sources connect. 12,000 visits become 2,400 trials and 480 paid customers. Then Ask Signal turns Show paid customers into a filter.
- What it does not promise
- Revenue, uplift or a better conversion rate. The trend on the result card is illustrative.
Shot by shot
Thirty seconds, in the order the viewer needs it.
Name the product, connect the data, show the journey, then hand the viewer the easiest way in.
One story, three formats
Reflowed for every frame, playing in sync.
The square and vertical versions are recomposed so the action and the type stay readable. Here all three run on one clock.
Craft
The sound is drawn from the same clock as the picture.
Every keystroke, tick and swish lands on the frame it belongs to, and the typing sits at a level you can feel without noticing.
Production notes
How it was made
Concept film for a fictional product. Directed by Eric Moore. Built in code. Music is AI-generated; most sound effects are made in code.
Ivory, teal and copper; the interface, the journey chart and the query card are all drawn in code. The cropped formats fade their edges into their own ground so no shot shows a hard seam.
SignalBoard is invented. Its numbers are sample data, and the film claims no customer or commercial result.
